First and foremost, we will attempt to dispel certain myths concerning Telegram's audience. Some individuals still assume that this messenger is only used by a limited population since it cannot be hacked. True, but today's social networks are so clogged with meaningless visual and advertising content that people who care about the substance of what they consume are rapidly turning to Telegram. Telegram makes sense just for this reason. Overall, this platform delivers everything which is an essential feature of massive social networks. Furthermore, as the instant messenger audience grows, employing Telegram advertising services becomes more relevant and promising.
However, there are a lot of features that make self-promotion on Telegram very different from how it is done on the "older" brothers. To begin with, the business lacks targeted advertising services owing to the absence of the idea of "news feed." For the same reason, there is no post ranking on Telegram, and subject searching is tough. Because a group can only be identified by its name, this distinguishing attribute is the most crucial. Only individuals who were suggested your group and received its contact information can subscribe to your channel.
For such reasons, using Telegram advertising services requires an entirely different strategy than using large social networks. However, because to the distinctive open software interface, this platform allows you to store and share a limitless amount of files in any format, blog, and develop helpful bots. The latter element is becoming increasingly significant and popular as the functions performed by software assistants considerably ease user interaction with the services provided on the channel. Telegram advertising services can greatly accelerate your development; however, more on that later. For the time being, consider some statistics that may persuade you that advertising a Telegram channel may truly help you popularize your thoughts or goods. We'll also share some intriguing details about the project's history, as is customary.
The tale of the project's conception might be adapted into a film storyline. Pavel Durov, the project's founder and the creator of VK, Russia's most popular social network, explained in an interview how the concept for an ultra-secure messenger arose. According to Pavel, he had some issues with the authorities at the time, which was in 2011. And following another visit from their personnel, he needed to convey a message to his brother right away.
Given that the authorities like reading its citizens' communications, the future Telegram creator devised a new messenger that would not allow them to do so. Fortunately, Pavel's brother Nikolay, as previously noted, was an amazing programmer. So, on August 14, 2013, the cross-platform instant messenger that is so popular today was born. Of course, promotion services were not available at the time the service was created. But because users appreciated the notion of anonymity so much, the audience grew at an astounding rate, and telegram channel advertising services quickly became a necessary requirement for many.
As previously indicated, Telegram does not permit the creation of pages. However, those who planned to promote their goods using this multipurpose messenger should not be disappointed. You build a channel for this reason, and then utilize Telegram promotion services to acquire followers. This method of improving a product's recognizability has one undeniable advantage: it reaches the audience. If, for example, 10-15% of your Facebook followers read your post, this proportion is close to 95% among your Telegram audience. As a result, Telegram promotion services appear to be really beneficial. And now for the details.
The significance of selecting a name was highlighted at the outset of this piece. We'll merely add that customers who select the appropriate ones from the list of existing groups will be shown the name that best fits their needs first. As a result, make every effort to match the search criteria as closely as possible. Only the exact, specific, and accurately representing the point of the group name is required. Then your promotion will operate like a well-oiled machine.
Size of the post. The messenger format presume that your followers aren't interested in long messages. They'll probably read a few lines before shifting their focus to more digestible stuff. As a result, employing Telegram advertising services would be beneficial if you understand how to write creative and appealing opening lines. And only when the text is no longer than 500-600 characters. If you have an urgent need to convey a lengthier tale, try the following method: Place the content on third-party sites or use Telegraph, a service designed specifically for long messages by the messenger's creators. But don't forget about the description that will show on your Telegram members' smartphones. These sentences' catchiness and appeal should be emphasised. Using Telegram advertising services makes sense only if these prerequisites are satisfied.
The frequency of posting. Because the "messenger format" restricts the frequency of postings, the promotion is heavily reliant on the amount of posts you make every day. It should be in between "the channel is dead, and I should unfollow" and "I'm weary of the spam, and I should unfollow." Telegram promotion will be most effective if you post at least once every two days and no more than three times each day. According to the "gurus" in the user psychology of this great messenger, such a balance will be the most optimum.
Using Telegram advertising services to increase audience size. There aren't many options for doing this, but they all work perfectly. First and foremost, obtain the phone numbers of your potential followers at all costs. This can be done through other social networks or in another manner. You only need to invite them to join the group. Of certainly, if they utilize the message. Second, experiment with Telegram mutual promotion. To do so, select the groups that best match your topic and agree to advertise the channel among their followers. Of course, not for free.
Catalogs in groups. Register your organization in all possible catalogs. Telegram catalogs are websites that list groups according on their theme. They are simple to locate. Look them up. Without them, using Telegram marketing services would be difficult.
Promote your channel on various social media platforms. Your channel promotion will go more quickly if you have a significant number of followers on other social networks. It is sufficient to include a link to the channel in a well-written post.
Chat in large groups. On Telegram, there are so-called supergroups where people communicate using the chat format. Advertising postings in these groups are quite efficient for promotion. However, you will have to bargain with the moderators and maybe for money. Yes, quick promotion isn't free!
In MRPOPULAR, we employ every single one of the tools listed above. With us, Telegram promotion services will appear to you as a low-cost yet thrilling attraction, where the thrill comes from the continuously increasing number of your followers. The latter refers to the marketing of your ideas or products.